AI Intrapreneurship – Activating Company-Wide AI Adoption in 90 Days

AI adoption inside established companies rarely fails because of a lack of ambition. It fails because the effort stays scattered — a few enthusiastic individuals experimenting on their own, with no shared method, no mandate, and no way to turn early wins into something the rest of the organization can use.

This masterclass takes a different starting point than most AI sessions on the market. It is built for companies that want to activate their own people — across teams and processes — to start using AI in a structured, sustained way. It is not about building ventures outside the organization. It is about building capability inside it.

In this masterclass, 90 North will share a practical method for identifying where AI can make the biggest difference inside a company, and how to organize the right internal team to act on it — without waiting for a top-down transformation program.

We will explore questions such as:

• Where should you start?
  How do you identify which internal processes are worth attacking first — based on impact and how realistic they are to change?
• How to form your internal teams?
  What roles make an internal AI initiative stick — sponsor, process owner, AI champion — and what happens when one of them is missing?
• How do you move from idea to real adoption?
  How do you take a first AI use case from a one-off experiment to something a whole team actually uses week after week?
• How do you spread it beyond one team?
  What does it take to go from one successful pilot to AI adoption becoming part of how the company works, across several processes?

Throughout the session, we will combine a practical framework with real examples from working directly with founders and established companies on AI adoption.